From $300k to $600k per month in collected sales

Lev Logistics is a premier Australian container and stone transport company delivering B2B logistics solutions to medium and large enterprise clients. While the company built a world-class operational backbone, supported by an exceptional team and technology; it lacked the robust sales infrastructure and management operations required to consistently identify and close high-value corporate contracts.

Kosta was running the business without a formalised lead generation process. New business acquisition was entirely reactive, leaving growth at the mercy of market fluctuations. Furthermore, the absence of a structured sales process, foundational collateral, and operational cadence made it impossible to hire a Business Development Manager (BDM) to free up critical founder time.

While Lev Logistics possessed the operational capacity to double in size, the business lacked the strategic clarity and step-by-step roadmap required to achieve this goal.

The engagement started with a structured diagnostic, mapping the full commercial function, from how Lev Logistics was positioned, to how they generate customers, to their operational process and pricing structure of client contracts.

JAVM Partners built a strategic and operational road map, allowing JAVM Partners to embed themselves into Lev Logistics' sales function and execute the proposed changes.

1. Re-shaping the value proposition

JAVM Partners identified the market consisted of two distinct customer profiles; mid-market clients seeking price-based solutions, and large-enterprise clients requiring complex, procurement-based solutions. A lack of strict client qualification meant Lev Logistics was regularly dragged into low-margin pricing wars on quotes, compressing revenue and opportunity. JAVM Partners conducted comprehensive market research to clearly reposition the brand to shift away from commoditised bidding and instead articulate a high-value, ROI-driven proposition. This new messaging was systematically embedded across every touchpoint of the sales lifecycle, ensuring the true value of Lev's world-class service was powerfully communicated to the right decision-makers, every single time.

2. Generating lead opportunities

With only two referrals generated over a six-month period, Lev Logistics was entirely starved of new sales opportunities. The business lacked the infrastructure to proactively hunt for clients, track open opportunities, or capitalise on its existing network.

JAVM Partners built and integrated prospecting and operational systems designed to build immediate pipeline velocity.

Past clients became the foundation for quick wins; it was clear clients had more volume to give, however, were using other careers. We launched a targeted account-reactivation campaign that successfully secured immediate re-orders, implemented strategic price increases, and solidified long-term client relationships.

After installing a centralised CRM, JAVM Partners turned dormant proposals and stalled deals into a high-priority "hit list." We deployed high-converting re-engagement cadences and provided direct deal-closing support to push stagnant corporate deals over the finish line.

We institutionalised a proactive referral system. Every conversation was strategically leveraged to generate new conversations with exact-match ideal client profiles, turning everyday account management into a structured, trackable growth activity.

Stone transport required a unique strategy and execution. Market research and profit forecasting resulted in the deployment of an industry-first, incentive-based lead generation model engineered to capture niche market share rapidly and profitably.

3. Sales operations and team enablement

The entire commercial function of Lev Logistics was bottlenecked by its reliance on the founder. Because there was no standardised sales framework, Kosta was the only individual capable of running commercial conversations, qualifying leads, or managing the sales experience. This centralised reliance left the business vulnerable, unscalable, and unable to successfully onboard a Business Development Manager (BDM).JAVM Partners focused on institutionalising the sales function to make it fully transferable and independent of founder-led time. We built a comprehensive, A-to-Z Sales Operational Playbook that completely mapped out and standardised the Lev Logistics sales experience. By documenting every stage of the commercial conversation, from initial qualification to final contract signing, we transformed a founder-dependent skill set into a repeatable corporate asset, establishing the exact infrastructure required to seamlessly delegate sales to future hires.

• Integrated a lead generation process to take new sales opportunities from near zero to a consistent weekly pipeline of deals
• Adopted new operational process to improve the sales cycle, moving quotes from ghosted to locked-in sales conversations with decision outcomes
• Created operational capacity to hire new key staff with BDM support through running management and staff development outcomes
• Built a complete A-Z Sales Playbook, standardising the sales process so it no longer relies solely on the founder's time.
• Audited the historical database and stalled proposals to secure immediate quick wins, re-engage past accounts, and capture dormant volume increasing cash collection